Time-aware subscription prediction model for user acquisition in digital news media

Heidar Davoudi, Morteza Zihayat, Aijun An
January 2017

Abstract

This paper presents a time-aware subscription prediction model for user acquisition in digital news media, improving subscription conversion rates.

Type
Conference paper
Publication
Proceedings of the 2017 SIAM International Conference on Data Mining

This work introduces time-aware approaches for predicting user subscription behavior in digital news platforms.

Subscription Prediction Digital Media User Acquisition Time-Aware Models Data Mining
Morteza Zihayat
Morteza Zihayat
Principal Investigator

Dr. Morteza Zihayat is a Canada Research Chair (CRC) in Human-Centered AI and Associate Professor at Toronto Metropolitan University, Faculty of Engineering and Architectural Science. He also holds appointments as Adjunct Associate Professor at the University of Waterloo (Management Sciences) and IBM Faculty Fellow at IBM Centre for Advanced Studies. He is the Director of the Human-Centered Machine Intelligence Lab.